Until recently, most residents of Puvirnituq, an Inuit settlement in Northern Quebec, made their living off the land. Successful hunting, fishing, trapping and gathering, so vital to people's survival, were underpinned by the expectation that food should be shared. As the Inuit moved into – both forced and voluntary – they have had to incorporate the workings of a monetized economy into their own notions of how to operate as a society. Quoting local residents and drawing upon academic literature, the author documents the experiences of an Inuit community as they wrestle with how to accommodate their belief in a sharing economy with the demands of market forces.