No one said dating was easy.

But Will seemed to be having more trouble than most. When yet another relationship ended with those dreaded words "It's not you, it's me...", he decided to change his approach. He turns to what he knows best: Economic Theory and sets out to apply the rules of economics to his floundering love life.

Want to play hard to get? Reduce your supply.

Want a girlfriend? Find an undervalued asset.

Why are all the good ones taken? That'll be the Efficient Market Hypothesis.

But things don't work out quite as he'd hoped. In fact, he finds himself more isolated than ever. It looks like economics doesn't have all the answers after all. Not, that is, until John Maynard Keynes comes along....