The Active Consumer
Redigert av Marina Bianchi, 1998.Del av serien Routledge Frontiers of Political Economy.
Novelty and Surprise in Consumer Choice
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.
Språk: Engelsk
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Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
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The Active Consumer
Redigert av Marina Bianchi, 1998.Del av serien Routledge Frontiers of Political Economy.
Novelty and Surprise in Consumer Choice
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.
Oppdag mer
Språk: Engelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
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