In this book Busher explores what has made activism in the English Defence League (EDL), an anti-Muslim protest movement that has staged demonstrations across the UK since 2009, so compelling to those who have chosen to march under its banner. Based on sixteen months of overt observation with grassroots activists, he explores how people became involved with the group; how they forged and intensified belief in the EDL cause; how they negotiated accusations that they were just another racist, far right group; and how grassroots EDL activism began to unravel during the course of 2011 but did not do so altogether. Providing a fresh insight as to how contemporary anti-minority protest movements work on the inside, this book will be of interest to students, scholars and activists working in the areas of British politics, extremism, social movements, community relations and current affairs more generally.