This book focuses on the changes which big data brings to human's society and personal thinking models. The author uses the concept of “data civilization” to reveal that we have entered a brand-new era on civilization level, which could be found and understood from three levels: human data civilization, commercial data civilization, and personal data civilization. There is no doubt data civilization will inevitably make a profound influence on the subversion and reconstruction of human beings including business, society, and thinking models. The book presents a unique perspective to understand the world which is dominated by data more and more.