Whether you’re convincing a client to approve a design, a colleague to try a new idea or your five-year-old to eat broccoli, you’re selling. Every. Single. Day. But while sales is one of life’s most essential skills, most of us are never taught how to do it well. That’s changing now. In this sharp, witty and practical guide, bestselling author Ashwin Sanghi teams up with sales pros Anand Prakash and Rohit Goel to decode what it really takes to sell—without the jargon. Drawing on decades of experience across industries, they share thirteen punchy, actionable steps that will help you sell smarter, connect faster and close better.