For every Facebook, Amazon, Apple, Netflix and Google, there are literally thousands of small start-ups trying to ‘scale up’ to become the next Slack, Zoom or Uber. Less than 1% of these start-ups will be able to scale up. For the would-be entrepreneurial leader, for employees working in a start-up, for a potential investor, how to tell if the business-in-the-back-bedroom will ever see its name in lights? Does the entrepreneurial team in question have the muscle-power to succeed? Of the huge array of start-ups founded each year, how do investors increase their chances of backing the one in a thousand that will become a scaled-up company? How can an investor talent-spot entrepreneurial muscle-power? How does the typical entrepreneurial leader, the employee joining the start-up and the investor in the start-up increase the chances of their start-up making it to the 1% club? And there is considerable interest in contemporary entrepreneurial leadership practice. Many would-be founders have a view to setting-up new business ventures, spurred on by opportunities presented by the changing world (and often with your newly minted MBA degree). How can new entrepreneurial leaders convince others (and maybe starting with themselves and their family members) that they can survive and thrive in a competitive world? With the muscle to make it happen?

It all depends on whether or not they have this very specific Entrepreneurial Leadership Muscle – or if they can see it in others. As entrepreneurs, how can they identify, develop, build and use this necessary muscle to make things happen in a sustainable way? As investors, what are the readable signs of muscle-power and the willingness to develop that muscle power amongst the entrepreneurial leaders passing the radar screens? How can they screen-in and screen-out?

In the high-technology sector alone, recently established high-growth organizations are bringing new and innovative products to market at an extremely rapid pace. A commonality among these companies is, firstly, their relatively short organizational life span to-date (they are often only now about 10-15 years old) and secondly, the speed in which they have grown into multi-billion-dollar organizations. Here we are talking about the few that have made it – and how, and why. What do they have that the others don’t? How can entrepreneurs looking to stand out in this crowded and fast-paced field work to ensure survival and sustainability and growth? And attract investors with many options but funds only for a few? Again, it all depends on whether that Entrepreneurial Leadership Muscle is there and the leaders and teams can show it.

This book features a series of muscle-developing workouts/exercises for entrepreneurial leaders and their teams wanting to develop fitness, strength, endurance, agility, leanness, flexibility, suppleness, and the ability to cope with adversity and to be resilient - a series of vital requirement in the process of adapting to “the new normal” demanded by our fast-changing world. In particular, these workouts are designed to enable entrepreneurial leaders and their teams to scale up transitional business ideas and innovative business concepts from the start-up phase to long-term sustainability. This muscle-power is also needed by organisations that are having to revisit or rework their established business models to adapt to the extreme volatility that is currently reshaping the business landscape. Based on Martin Tynan’s doctoral thesis, adapted from his leadership change and evolution model and including the consulting experience and MBA teaching background of best-selling leadership author Stephanie Jones, the authors show how to build muscle to achieve business growth and how to sustain that growth not just for you but for your team.