In this book, distributional justice theories developed by John Rawls and Amartya Sen are applied to the governance of today's media, proposing a fresh,  and innovative assessment of the potential role for media in society. Three case studies describe the utilization of new media by marginalized communities in Israel - Ethiopian immigrants, the Bedouin and Palestinians - and set the stage for media policy scholars, teachers and students to discuss an analytic framework for media policy that is fresh, different, innovative and original. Departing from the utilitarian principles that dominate Western liberal regimes, and that have led to the proliferation of media systems in which control is concentrated in the hands of the few, this work proposes an alternative that focuses on redistributing power and voice.