A Primer for Integrated Marketing Communications
Av Patrick de Pelsmacker, Philip Kitchen, 2004.
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
Oppdag mer
A Primer for Integrated Marketing Communications
Av Patrick de Pelsmacker, Philip Kitchen, 2004.
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
Oppdag mer
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
Ved å fullføre kjøpet aksepterer du kjøpsvilkårene.
