A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma.

'Will Storr is a genius' Rory Sutherland

'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' Adam Grant

'Storr shares profound insights' Seth Godin

'Whip smart, insightful and ridiculously entertaining' Jimmy Carr

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Using the latest findings from social psychology, evolutionary psychology, organisational psychology and neuroscience, A Story is a Deal argues that we won't unlock the true power of story if we treat it merely as something we read on a page, see on a screen or hear in a speech. Storr shows how successful stories shape identities, which changes beliefs, drives action and achieves extraordinary results.

With examples ranging from Aztec rituals to Apple's legendary advertising successes (and long-forgotten fails), A Story is a Deal lays out a revolutionary new method for creating the most persuasive messaging: by harnessing the power of our storytelling brains.

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'Intensely original and powerfully practical' Jonah Berger

'A fascinating insight into the human mind' Levinson Wood

'A very clever book that makes the reader feel cleverer with every page' Daniel Finkelstein

'Powerfully persuasive and urgently practical' Bruce Daisley

'Will Storr has a unique ability to explain our social world in ways that would never otherwise occur' Jack Dee