
Services Marketing: People, Technology, Strategy (Eighth Edition)
332,-

Understanding Service Consumers
143,-

Positioning Services in Competitive Markets
143,-

Developing Service Products and Brands
143,-

Pricing Services and Revenue Management
143,-

Service Marketing Communications
143,-

Balancing Capacity and Demand in Service Operations
143,-

Crafting the Service Environment
143,-

Managing People for Service Advantage
143,-

Managing Customer Relationships and Building Loyalty
143,-

Services Marketing: People, Technology, Strategy (Eighth Edition)
332,-

Understanding Service Consumers
143,-

Positioning Services in Competitive Markets
143,-

Developing Service Products and Brands
143,-

Pricing Services and Revenue Management
143,-

Service Marketing Communications
143,-

Balancing Capacity and Demand in Service Operations
143,-

Crafting the Service Environment
143,-

Managing People for Service Advantage
143,-

Managing Customer Relationships and Building Loyalty
143,-