An Instructor's Manual to H2H Marketing Case Studies
Del av serien
Innbundet
2024
Engelsk
Teach Human-to-Human Marketing Effectively
The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating concepts such as Design Thinking, Service-Dominant Logic, and Digitalization.
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