In this book, the Glasgow University Meda Group bring their innovative and forensic three-dimensional methodological approach to understanding the role of media in shaping Britain’s cost of living crisis.  In the context of neoliberal austerity, welfare cuts and the corporate capture of media platforms, it provides evidence of an increasing disconnect between the narratives promoted by the mainstream media and the interests, priorities and lived experiences of audiences – whilst charting the parallel emergence of new models of trust which leave them vulnerable to bad faith actors promoting disinformation online.