Branded Content and Entertainment in Advertising
Av María Rodríguez-Rabadán Benito, 2023.Del av serien Routledge Studies in Marketing.
A Theoretical and Empirical Study of Creative Advertising Practices
This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
Branded Content and Entertainment in Advertising
Av María Rodríguez-Rabadán Benito, 2023.Del av serien Routledge Studies in Marketing.
A Theoretical and Empirical Study of Creative Advertising Practices
This volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
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