Brazil is a large country in terms of geographic land mass and population size. It’s position in Latin America means that it contributes to much of the economic development within this area. Despite the importance of Brazil in the global economy, not much research has been highlighted about entrepreneurship in the country. This book aims to change this by focusing on Brazil in terms of entrepreneurial endeavours and pursuits. This includes focusing on the rural and urban areas in terms of entrepreneurial practices. Each chapter in the book will focus on a different aspect of entrepreneurship in Brazil including how culture, ethnicity and wealth influence entrepreneurship. Thereby taking a holistic perspective in terms of including both financial and non-financial forms of entrepreneurship. Interesting topics such as sustainable and environmental forms of entrepreneurship will be examined from a Brazilian perspective together with technological forms of entrepreneurship evident in the growth of smart cities within the region. This book will be amongst the first to holistically examine the contemporary hardships and successes of entrepreneurship in Brazil.