This is the first title in the new ?Global Business? series of books written by leading experts in the field of international business and management.

The book aims to provide a practical understanding of the key concepts and issues involved in communicating in today?s multi-cultural world. The author takes China as the prime example of the cultural barriers presented to non-Chinese businesspeople.

By combining theory and practice, the book presents insights and techniques in inter-cultural communication.

How does our language reflect our thoughts? What is the relationship between our culture and communication? How can we overcome cross-cultural boundaries and communicate effectively both in interpersonal or business settings?