We live in an information age. In both our personal and professional lives, we are consistently bombarded with data in various forms; through our interactions with technologies in our homes and workplaces, we are also constantly generating data. Information has arguably become the most valuable resource of all businesses. With the right data - and the appropriate tools for gathering and processing it - the key to success for any organization seems to be within easy reach. When correctly utilized, data analytics can contribute to the construction of meaningful information patterns, identifying opportunities to boost profitability, and improve product quality and service delivery. However, the essential problem lies in the sheer quantity of available data. With such a tsunami of information, it can be difficult to know where to start. This book aims to be a starting point for implementation.