Dennis Johnson and Lara Brown have assembled an outstanding team of politics scholars and campaign professionals to examine one of the fiercest and most closely fought presidential elections of our time. This is the most comprehensive and incisive treatment of the 2016 presidential election available, focusing on the players (candidates, political consultants, national political parties, and outside interests) and the strategy and tactics they employed. Contributors explore the mood of the electorate, primaries, money, communication, salient issues, challenges faced by Clinton and Trump, and results in the 2016 election.