A comprehensive companion for sustainably effective change processes.  This playbook is for anyone who wants to drive change or who is asking themselves why change fails. It focuses on success factors, practical guidelines, and valuable recommendations for action to create a powerful transformation journey and tackle the dynamics, power structures, and emotions that influence every change. This book presents fundamental change principles from psychology, sociology, and systems theory in an understandable way and enriches them with the latest findings from neuroscience. An experienced team of over forty consultants from six European countries makes change tangible for topics such as culture, strategy, innovation, intrapreneurship, mergers and acquisitions, digitalization, and leadership. With one hundred change tools available for immediate download, this publication includes a ready-to-use toolbox. Illustrations by cartoonist Tex Rubinowitz also prove that change doesn't always have to be dead serious.