This survey of one the longest insect conservation campaigns in Australia deals with recovery of one of the most iconic endemic butterflies, the Richmond birdwing, threatened by clearance and fragmentation of subtropical rainforest in eastern Australia and the spread of an alien larval food-plant. Its conservation has involved many aspects of community involvement, developed over more than 20 years, and focused on habitat restoration and weed eradication, in conjunction with conservation of remaining forest fragments. The work has involved the entire historical range of the butterfly, addressed threats and emphasised landscape connectivity, and has enhanced recovery through extensive plantings of native food plants. Interest has been maintained through extensive publicity, community education  and media activity, and the programme has provided many lessons for advancing insect conservation practice in the region.