Consumer Behaviour and the Arts
Av Alain d''Astous, François Colbert, 2021.Del av serien Discovering the Creative Industries.
A Marketing Perspective
As the arts world grapples with changing markets, environments and cultures the need to better understand consumers of culture increases in importance. This textbook briefly lays out the key themes in and around consumer behaviour when applied to the cultural sector.
Språk: Engelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
Consumer Behaviour and the Arts
Av Alain d''Astous, François Colbert, 2021.Del av serien Discovering the Creative Industries.
A Marketing Perspective
As the arts world grapples with changing markets, environments and cultures the need to better understand consumers of culture increases in importance. This textbook briefly lays out the key themes in and around consumer behaviour when applied to the cultural sector.
Språk: Engelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
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