Contemporary Enterprise and Entrepreneurship in Context is the core debut for the Routledge Applied Enterprise and Entrepreneurship Series (AEES). This book introduces contemporary sectoral discussions and the theories, considerations and contexts relating to them from a wide range of contemporary academics, thinkers and entrepreneurs. This book brings together many of today’s discourse in the area of enterprise and entrepreneurship alongside relevant and experienced practitioners to launch the AEES series’ foundational book. The book’s structure will distinguish, yet pull together theoretical underpinning and practitioner accounts of enterprise and entrepreneurship in context. This book is suitable for both undergraduate and postgraduate students in the area of business studies, innovation, entrepreneurship and enterprise. The book will also be of interest to a range of roles in the enterprise and entrepreneurship community, including academics and practitioners.