This book approaches cultural conceptualizations of our modern world from cultural, linguistic and cognitive perspectives. It explores broader topics such as contemporary society, media and entertainment, migration and identity, political discourse, educational contexts and creative  linguistic innovation, all of which are seen as interwoven and mutually complementary segments of our present-day social world. This publication brings a fresh multi-cultural approach reflected in applying the principles of cultural linguistics to the analysis of different aspects of language use across four continents ? Europe, Asia, Africa and Australia. The issue of shared cultural conceptualizations being their common denominator, the chapters of this book shed light on how various cultural groups use language to communicate their ideas and beliefs both within and outside their own culture, bearing in mind the often contradictory nature of the present-day social world that, at the same time, unites and disintegrates social groups. Benefiting scholars from fields within the broad spectrum of the humanities and social sciences who are interested in culture, discourse, linguistics, sociology, migration and politics, the book uncovers  challenging new trends, inviting its readers to further explore the vast interconnected fields of language, culture and cognition in the turbulent 21st Century.

Chapter 5 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.