With 98 per cent of UK households online and over 4.9 billion social media users globally, the potential for individuals to spread defamatory content has surged. This compelling book considers the effects of the digital era on English defamation law. Exploring the challenges posed by affordable technology, viral sharing and technological advancements such as AI, the book highlights the complexities claimants face in the current environment. Offering invaluable guidance for navigating this rapidly evolving legal landscape, the book explores the way defamation relates to, and intertwines with, data protection law and particularly with the UK GDPR’s right to be forgotten.