•Provides fresh perspective on consumer behaviour post pandemic and in the light of current issues such as climate change, AI and wellness;•Packed with international case studies to contextualise the theory;•Looks at the challenges faced by the retail sectors and the post-pandemic consumer.Service industries have been impacted by factors such as artificial intelligence, sustainability and the recent pandemic. Studies reveal that post-pandemic, people's top priority is to travel to visit family, followed by leisure. Hospitality, tourism, and retail service providers have had to adapt to this new era and cater to consumers' needs. 'Emerging Trends in Consumer Behaviour in the Service Sector' offers a fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries and delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector. It is divided into two sections: The first section will examine consumer preferences and changes in their behaviour related to health and wellness, sustainability, cultural shifts, lifestyle and work style, and remote work. The second section will explore future trends in service sectors by shedding light on evolving needs and understanding the impact of emerging technology on these industries.