This book outlines a geographically-informed method of evaluating the emotional impact of museum exhibits. The authors have personally developed the method they describe over several years of working with the Museo Laboratorio della Mente in Rome and the Melbourne Museum in Australia. Informed by non-representational theories in cultural geography, this book offers solutions to museum staff for how they might evaluate aspects of visitor experience, such as emotions and embodied experience, which can be very difficult to assess using conventional approaches.