The theme of this book is nutrition: the manufacture and availability of foodstuffs, and their preparation and presentation in the context of a society’s social and cultural development. In a wide-ranging tour d’horizon, it investigates the complex contemporary semantic fields of foods, their production and preparation, their presentation in a commercial context, and their marketing in the media. The author also takes a critical look at the new enthusiasm for DIY food production, baking, and even livestock slaughter, and examines the »star system« way cooking is presented in the media.