The choice of  financial performance measures is one of the most critical challenges facing organizations. The accounting-based measures of financial performance have been viewed as inadequate, as firms began focusing on shareholder value as the primary long-term objective of the organization. Hence, value-based metrics were devised that explicitly incorporate the cost of capital into performance calculations.  Despite the increasing emphasis on these value-based measures, no definitive evidence exists of which metric works better than others, and on the extent to which any of them is  superior to traditional accounting measures. In this scenario, the objective  of this book is contributing to the ongoing dialogue on the appropriateness of different financial performance measures, by providing a systematic and updated review of the major value-based measures, by highlighting their respective strengths and weaknesses  and  by comparing the main international empirical evidence on their effectiveness. This book can  be a powerful tool for guiding managers and graduate students in the “tangled forest” of  the existing metrics, by providing them with the quick, but adequate knowledge for consistently adopting them.