From the Moon to Rhinos is the story of Michele Sofisti, a Geologist who became a valued and itinerant manager – in Ferrari, Omega, Swatch, Gucci – and then actively “returned” to Nature, engaging in the conservation of animal species, forests, and oceans. It is a collection of life experiences, meetings, and emotions laid bare. It is an ongoing journey that aims to sensitize people to believe that a change towards a better interaction between humans and the natural world, which feeds and sustains us, is possible and must be undertaken instantly. This journey symbolically began with the Apollo missions on the Moon – which, for the first time, showed us the uniqueness of our wonderful planet from a new perspective – and ends with Rhinos that are slaughtered for their horn and have unfortunately become a symbol of human ignorance and greed, proving and confirming how the stupidity of a few people in interacting with Nature can be extremely destructive for everyone.

The story’s intent – narrated amidst tennis and skiing, Ferraris and wonderful watches – is to convey a final message and spur the reader to act urgently and positively towards our planet, yet not to save it, as planet Earth can go on without us, but to preserve ourselves and our future generations.