Fundamentals of Financial Accounting provides the easiest student engagement for instructors. Its friendly voice coaches students with real company stories, interesting videos, and simplified data analytics exercises, encouraging them to learn how fundamental accounting and business decisions influence financial results. Unique learning resources include featured videos with real company stories explaining how fundamental accounting and business decisions influence financial results. Assignments include Coached Problems and simplified data analytics exercises that support students as they apply their developing knowledge. The structure of the accounting cycle chapters presents a progressive but smooth learning curve that aligns with the natural progression of decisions entrepreneurs make when starting a new business. Additional Connect resources include Tableau Dashboard Activities, Integrated Excel, multiple video types, Guided Examples, General Ledger Problems, and SmartBook.