This book examines lived experiences of making, inhabiting and appropriating space, in relation to the upscale commercial gentrification of the Milan Chinatown. It inquires about the significance of diverse neighborhoods as emerging multicultural spaces? Are we talking about neighborhood entrepreneurs providing services and entertainment to create local urban culture, or are we talking about political/economic forces in the commodification of ethnic and cultural diversity? Starting from these questions, this book uses innovative visual ethnography and critical urban research to understand the relationship between community-based entrepreneurs, local politics, residents’ sense of belonging, and patterns of city branding strategies in Milan, the fashion capital of Italy. This book is intended for researchers and students in the fields of sociology, anthropology, urban studies, geography, and urban planning. Additionally, it is appropriate for practitioners in the fields ofurban planning, housing policies, and community development.