Globalization, Culture, and Branding
Av C. Torelli, 2013.
How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
With globalization, the marketplace is becoming increasingly complex for marketers to navigate, bringing dramatic changes to both the supply (i.e., brands that are offered) and demand (i.e., consumers' values and desires) sides of markets. A proliferation
Språk: Engelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 20 dager
Globalization, Culture, and Branding
Av C. Torelli, 2013.
How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization
With globalization, the marketplace is becoming increasingly complex for marketers to navigate, bringing dramatic changes to both the supply (i.e., brands that are offered) and demand (i.e., consumers' values and desires) sides of markets. A proliferation
Språk: Engelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 20 dager
Ved å fullføre kjøpet aksepterer du kjøpsvilkårene.
