This popular and engaging text on health communication is now revised and updated in a second edition that incorporates recent research and boasts new material on topics such as crisis communication, social disparities in health, and systemic reform. Fully revised second edition of this popular and authoritative textIncludes fresh material on topics such as crisis communication, health care reform, global health issues, and political issues in health communicationNew case studies, examples, and updated glossary keep the work relevant and student-friendlyProvides effective strategies for healthcare organizations and individuals in communicating with patientsUpdated and enhanced online resources, including PowerPoint slides, test bank, and instructors manual, available upon publication at www.wiley.com/go/wright