Globalization is reshaping the field of health promotion practice. In this innovative study, the authors outline health promotion's traditional concerns and argue that 'a policy of glocalization' (thinking globally, acting locally) can succeed in establishing health equality and achieving empowerment individually, locally, nationally and globally. Drawing on international examples across Africa, Asia, Europe and North America, this study analyses economic policies and their link to health, particularly in relation to the developing world. Globalization affects health in varied ways and this book examines the competing ways in which 'global health' has been framed in public policy, concluding by revealing how health promoters can respond to globalization's new challenges.