Liquor has become a “party” in East Asia – a beverage phenomenon popular among countries throughout the region. But, in fact, each country of East Asia has experienced a different evolution of spirits. Indeed, there is a liquor idiosyncrasy to each country of East Asia. Moreover, hooch is the popular alcoholic beverage for the lower classes while more sophisticated spirits are exclusive to the higher classes. The book examines liquor: moonshine and retail liquor in East Asia. It analyzes the following questions as to why liquor is becoming so popular in East Asia. Why is production of liquor in East Asia becoming so financially lucrative? Why has the production of hooch (moonshine) become so lucrative? In fact, the production and consumption of liquor in East Asian have become crucial as East Asia enters a period of craft liquor. A valuable resource for academics, students, and professionals interested in public policy, history, political economy, consumer goods in East Asia, and the evolution of hooch and hard liquor in East Asia.