A longtime favorite with millions of students, LOOKING OUT, LOOKING IN, 15th Edition equips you with practical communication concepts and skills you can immediately start applying in your personal relationships as well as on the job. Extremely reader friendly, the text connects the latest theories and research to real-world practice. The Fifteenth Edition includes an all-new Chapter 2 devoted to interpersonal communication and social media, while coverage of mediated communication is also integrated throughout. In addition, diverse examples, engaging readings, compelling cartoons, vibrant photos, and popular culture references bring chapter concepts to life.