Marketing Perspectives
Redigert av Andrew MacLaren, Thomas Farrington, Kevin O'Gorman, 2017.Del av serien Global Management Series.
Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing. Areas include some of the most significant and fast growing sectors of the developed economy, such as:• Digital marketing• The experience economy and services marketing• Co-creation and customer engagementThis book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.
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Oppdag mer
Marketing Perspectives
Redigert av Andrew MacLaren, Thomas Farrington, Kevin O'Gorman, 2017.Del av serien Global Management Series.
Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing. Areas include some of the most significant and fast growing sectors of the developed economy, such as:• Digital marketing• The experience economy and services marketing• Co-creation and customer engagementThis book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.
Oppdag mer
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 7 dager
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