What lies beneath the landscapes of the La Rioja vineyards? This book invites us to discover the deep history of a territory that we today associate with wine, tradition, and scenery. Through an ambitious archaeological and multidisciplinary investigation at the Torrentejo site, a team of specialists has followed the traces of the communities that, over more than five thousand years, shaped this land: from the earliest prehistoric settlements to the recent processes of wine industry industrialization. But this is not just a journey into the past. It is also a critical reflection on the present: on how we select, interpret, and transform landscapes to turn them into heritage. Which memories are preserved and which are lost? What social and historical costs does the heritage-making of the territory entail? A work that reveals the hidden layers of Rioja Alavesa, and that forces us to rethink how we inhabit, remember, and represent our landscapes.