New Insights on Trust in Business-to-Business Relationships
Av Dr Houcine Akrout (red), Dr Karine Raies (red), Professor Arch G. Woodside (red)
Del av serien
Advances in Business Marketing and Purchasing
Innbundet
2019
Engelsk
A Multi-Perspective Approach
New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.
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