Privacy is not dead: Students care deeply about their privacy and the rights it safeguards. They need a way to articulate their concerns and guidance on how to act within the complexity of our current information ecosystem and culture of surveillance capitalism. Practicing Privacy Literacy in Academic Libraries: Theories, Methods, and Cases can help you teach privacy literacy, evolve the privacy practices at your institution, and re-center the individuals behind the data and the ethics behind library work. Divided into four sections: What is Privacy Literacy? Protecting Privacy Educating about Privacy Advocating for Privacy Chapters cover topics including privacy literacy frameworks; digital wellness; embedding a privacy review into digital library workflows; using privacy literacy to challenge price discrimination; privacy pedagogy; and promoting privacy literacy and positive digital citizenship through credit-bearing courses, co-curricular partnerships, and faculty development and continuing education initiatives. Practicing Privacy Literacy in Academic Libraries provides theory-informed, practical ways to incorporate privacy literacy into library instruction and other areas of academic library practice.