Public Relations and Participatory Culture
Redigert av Amber Hutchins, Natalie Tindall, 2016.Del av serien Routledge New Directions in PR & Communication Research.
Fandom, Social Media and Community Engagement
Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse. This original collection attempts to address this deficit by exploring the concepts of these interactive, engaged publics, and seeks to open up the complexities of establishing and maintaining relationships in fan-created communities.
Språk: Engelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
Public Relations and Participatory Culture
Redigert av Amber Hutchins, Natalie Tindall, 2016.Del av serien Routledge New Directions in PR & Communication Research.
Fandom, Social Media and Community Engagement
Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse. This original collection attempts to address this deficit by exploring the concepts of these interactive, engaged publics, and seeks to open up the complexities of establishing and maintaining relationships in fan-created communities.
Språk: Engelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
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