This book is a compilation of perspectives provided by several winners of the ASQ Feigenbaum Medal, which is awarded each year to an individual under the age of 35 who has made a significant contribution to the field of Quality. As such, it serves as a valuable reference book in this area. It is primarily based on the medalists’ vision to "refresh" and "re-think" the quality concepts that have been used over the past century and the future development of the topic. Maximizing readers’ understanding of the ways in which Quality is created, it provides insights from pioneers in this field from around the globe and anticipates how and what Quality will be in the future, as well as how people and organizations can benefit from it today.