This book illustrates and explains the consequences of neoliberal reform on rural economies. Based on an ethnographic case study of coastal fisheries in Iceland, it poses the following questions: How are rural fishers navigating liberal capitalism? And how are new markets, property-rights and digital technologies transforming rural economies? By drawing on an extensive body of literature on economic sociology and science and technology studies, the book offers a novel understanding of the role of market-based reform for rural development.