This book seeks to develop Rhetoric as a field of knowledge in an important new direction, European Union politics. The authors analyse what could be called a "European style of politics": textual strategies and rhetorical styles evolving within and around the EU's supranational and national institutions. By fusing rhetorical and sociological approaches, political thought and culture, the book contributes to the analysis of the 'political' as a way of thinking and judging the political aspect of any phenomena.