In an era defined by information overload and the pervasive spread of misinformation, this edited collection synthesizes cutting-edge research to explore how the public receives, interprets, and responds to scientific messages across a variety of platforms. Drawing on diverse case studies, the chapters in this volume illuminate key areas of science communication including the public's perception of natural food labelling, the societal implications of AI-generated weather disinformation, and the erosion of trust in science during the COVID-19 pandemic. This book also examines the psychological factors behind resistance to pro-environmental messaging and investigates effective communication strategies for drought-related information. By bringing together these distinct areas of inquiry, this volume provides a comprehensive look at the multifaceted challenges facing science communicators today. This collection provides researchers, policymakers, and advanced students with the insights needed to foster a more informed and scientifically literate public in an increasingly complex and interconnected world.