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Sharing Behavior of Brand Crisis Information on Social Media
Av Changzheng Yang, 2023.
A Case Study of Chinese Weibo
Introduction.- Literature Review and Theoretical Foundation.- Fluctuation Features of Brand Crisis Information Sharing by Weibo Use.- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use.- Static Influencing Mechanism of Weibo Users' Information Sharing of Brand Crisis Cases.
Språk: Engelsk
1 629,-
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 17 dager
Sharing Behavior of Brand Crisis Information on Social Media
Av Changzheng Yang, 2023.
A Case Study of Chinese Weibo
Introduction.- Literature Review and Theoretical Foundation.- Fluctuation Features of Brand Crisis Information Sharing by Weibo Use.- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use.- Static Influencing Mechanism of Weibo Users' Information Sharing of Brand Crisis Cases.
1 629,-
Språk: Engelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 17 dager
1 629,-
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