From ESPN’s correspondent Marty Smith— a book of key leadership principles learned from championship coaches he’s interviewed over the past two decades.

Sideline CEO delves into the unique psychology and daily preparation and gameplan execution of some of America’s most respected leaders—the coaches who have led hugely successful programs to win it all. 

In talking to these sideline CEOs, Marty develops a set of leadership pillars that include:

• Building vital TRUST within the organization.
• Creating open lines of COMMUNICATION.
• DELEGATING responsibility—and thereby empowerment—to your coaches and players.
• Establishing and sustaining the RIGHT CULTURE in your program.
• MANAGING CRISES and adversity.
• EVOLVING with the game, the players and society, and always challenging your team.

Packed with insight, candor and keen storytelling from some of the greatest coaches of all time, Sideline CEO offers valuable takeaways that go beyond the game and can help set intentions for winning in our daily lives.