This timely book critically explores contemporary issues around sustainability in tourism, hospitality and events, as well as challenges including climate change and social implications, offering new, holistic insights into sustainability in these industries. To fulfil these aims it examines cutting-edge topics such as digital transformations, AI, virtual reality, circular economy, and biomimicry, with both international case studies and deep theoretical discussions after Covid. Importantly, it does not solely focus on theory but introduces practical solutions and actionable strategies, for the implementation of sustainable practices. By doing so it calls for a shift from compliance-driven to creativity-driven sustainability. Written by leading academics, this significant volume will be of interest to students, researcher and academics interested in tourism, hospitality, events, development studies and business.