Redigert av A. Kreimeyer, U. Oels, Maximilian von Zedtwitz, G. Festel, 2010.
Opportunities and Threats for Foreign Companies
A detailed examination of China’s increasingly important chemical and pharmaceutical industry. Numerous case studies describe how western companies, such as BASF, Bayer, Bicoll, Ciba, Degussa, DSM and Novartis are managing their market entry in China.
Redigert av A. Kreimeyer, U. Oels, Maximilian von Zedtwitz, G. Festel, 2010.
Opportunities and Threats for Foreign Companies
A detailed examination of China’s increasingly important chemical and pharmaceutical industry. Numerous case studies describe how western companies, such as BASF, Bayer, Bicoll, Ciba, Degussa, DSM and Novartis are managing their market entry in China.