The Development of Scientific Marketing in the Twentieth Century
Av Jean-Paul Gaudilliere, 2015.Del av serien Studies for the Society for the Social History of Medicine.
Research for Sales in the Pharmaceutical Industry
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Språk: Engelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 7 dager
The Development of Scientific Marketing in the Twentieth Century
Av Jean-Paul Gaudilliere, 2015.Del av serien Studies for the Society for the Social History of Medicine.
Research for Sales in the Pharmaceutical Industry
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Språk: Engelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 7 dager
Ved å fullføre kjøpet aksepterer du kjøpsvilkårene.
